Acupuncture Marketing School Podcast

About this episode by Michelle Grasek:

Is your acupuncture practice nourishing you or draining you? In this conversation, Dr. Michelle Hamilton shares how she built a $500K hybrid community acupuncture clinic, ditched the sliding scale, and created a business model that supports both access and sustainability.

She breaks down the emotional and financial transformation behind her pricing structure, introduces the concept of the “Healer Martyr Matrix,” and offers real-world strategies for creating a practice that aligns with your values and pays the bills.

You don’t have to build your practice based on what others say you should do—it’s time to create a business that supports you.

What You’ll Learn

• Why she moved away from the sliding scale model after years of using it at her acupuncture practice, and what she replaced it with.

• Innovative pricing strategies that allow for accessibility and provider sustainability.

• Why your acupuncture practice should feel good to run and how to course-correct if it doesn’t.