Acupuncture Marketing School Podcast | Episode 126
About this episode by Michelle Grasek:
What if growing your acupuncture practice didn’t have to mean seeing more patients one-on-one every week?
In this episode, I’m joined once again by Dr. Michelle Hamilton—doctor of Chinese medicine, owner of The Zen Den, and creator of Community Acupuncture School—to talk about creative ways acupuncturists can expand beyond the traditional treatment room model.
Michelle shares how she evolved from solo private practice into a thriving hybrid clinic with community acupuncture, infrared sauna, digital courses, events, and multiple income streams. We also talk about why visibility and real-world connection still matter deeply in marketing—even in today’s online world.
If you’ve been craving more freedom, sustainability, creativity, or scalability in your practice, this conversation is packed with ideas you can actually apply.
What You’ll Learn
How Dr. Michelle Hamilton built and evolved her hybrid community acupuncture + private practice model
Why local visibility, in-person events, and relationship-building still work incredibly well for clinic marketing
How to identify your ideal patients and meet them where they already spend time